Study On Low-carbon Design In Visual Communication Design

Low-carbon design is environmental,scientific and rational,which is developed from the green design,but it's also different from the green design,it's the sublimation of the green design.Nowadays,low-carbon is closely related to the lives of people.The concept of low carbon has become the guiding ideology of all walks of life,it is the inevitable choice of the design industry,which will be integrated into the visual communication design.Low-carbon design is the embodiment of the concept of low carbon deeply influencing on modern design,which will have a positive role in promoting the production and ideas of people.Under the guidance of the low-carbon concept,the design concept of visual communication design has changed from people oriented to the nature oriented consciously.Since then,the high-profile low carbon has become the era of development policy.This study started from the cause of low carbon design and the elaboration of low-carbon design concept,and discussed by combining the multiple features of low-carbon design.Studying the new scope and contents contained in the visual communication design in the era of low carbon.Researching on the design method from low carbon of visual communication,making a concrete analysis from five aspects,such as design concept,design language,design patterns and design materials.The low-carbon design in visual communication design is analyzed and studied from three aspects of the low-carbon packaging design,the low-carbon new media design and the low-carbon graphic design.Low-carbon design is the trend of modern design,which studied as a research subject,was made a specific analysis of the origin,connotation and characteristics of low-carbon design by including examples.This study summarized the design contents included in the visual communication in the low-carbon era,and design based the traditional media and the new media.The study also have a analysis to the related knowledge of low-carbon design,to explore the theory and method of visual design from the practice.Starting from the perspective of visual communication design,throughout the low-carbon design,including the ecological concept,design method,practice and other related knowledge into this research systematically,to provide help and reference for promoting the sustainable development of low-carbon visual design.