Kaifeng Hutong Culture Transmission Research

As the seven ancient capital city of China,Kaifeng holds a history of more than2700 years of construction,which is also known as the first batch of Chinese historical and cultural city.These special historical reasons have endowed Kaifeng with a long and profound culture.Kaifeng Hutong is an important window to reflect the ancient capital culture.There are numerous cultural relics,historical allusions and the former residence of celebrities scattered in Hutong,forming the prosperous culture of Hutong along with time.Hutong culture is not only an important part of cultural resource of Kaifeng,but also a part of traditional Chinese culture with high dissemination value.By fully scooping and effectively disseminating of Hutong culture,Hutong can be protected and the revival of traditional culture will be promoted,which can also enhance the competitiveness of the city and create a unique city business card.However,the government of Kaifeng had made certain efforts in spreading Hutong culture,but did not achieve significant results.Kaifeng Hutong has gradually reduced in the urban construction,so has the culture of Hutong.Kaifeng hutong is an important cultural symbol of Kaifeng toward the nation and the world.Hutong culture needs to be inherited in effective propagation means and methods,so as to keep city memory and extend culture context.In this paper,we take Kaifeng Hutong culture as the research object,through digging Hutong cultural connotation and spreading value,analyzing present situation and existing problems of Hutong culture dissemination,The research found in the process of spreading the cultural awareness is weak,loss of large festival activities,new media lag and cultural tourism industry development is not mature.To solve above problems and combining Beijing hutong culture dissemination experience,this research gives detailed suggestions toward Kaifeng Hutong culture dissemination pathways.This paper introduces the characteristics and current situation of Kaifeng Hutong on the basis of field investigation,and the composition and connotation of Kaifeng Hutong culture are well explained in detail.Given the large numbers of KaifengHutong,five most representative Hutong are chosen as the case study to analyze the dissemination value of Hutong culture.Then the dissemination subjects such as the government,enterprises,organizations,individuals and medias were take as breakthrough point,this paper has analyzed the current situation of dissemination and existing problems about Kaifeng Hutong.Ultimately,related suggestions and countermeasures were brought about toward establishing the awareness of cultural communication,combining Hutong culture and developing cultural industry together and establishing perfect dissemination system.In this paper,the methods of literature review,case analysis and field investigation were adopted from the perspective of communication and cultural industry,in order to promote the effective dissemination of Kaifeng Hutong culture and truly realize the effective inheritance of traditional culture.