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Research On The Dissemination Of Wood Block New Year Pictures In Zhu Xian Town,Kaifeng

Posted on:2022-12-18Degree:MasterType:Thesis
Country:ChinaCandidate:J J LiFull Text:PDF
GTID:2505306764984049Subject:Journalism and Media
Abstract/Summary:PDF Full Text Request
On the basis of promoting the inheritance and development of Chinese excellent traditional culture,strengthening the protection and utilization of intangible cultural heritage,telling Chinese stories and spreading Chinese voice,we carried out in-depth investigation and research,sorted out the development overview and past and present lives of Zhuxian Town woodcut New Year pictures in Kaifeng,and fully explained the theme,content and production technology of Zhuxian Town woodcut New Year pictures.From the perspective of semiotics,this paper analyzes the multiple language characteristics of New Year pictures,grasps the relationship between New Year pictures and festivals,religion and agricultural civilization,and reveals the profound significance of Zhuxian Town woodblock New Year pictures,as a typical representative of Chinese woodblock New Year pictures,in primitive belief,decoration and beautification and ethical education.At the same time,taking Zhuxian Town woodblock New Year pictures as a sample to observe the society,this paper presents the historical reasons and social background of its development,decline and revitalization in the era of media integration,and discusses the difficulties and opportunities faced by Zhuxian Town woodblock New Year pictures.Today,with the gradual disintegration of the woodblock New Year picture market and the weakening of the function of New Year pictures,New Year pictures are facing the changes of public aesthetics and the transformation of consumer groups.We should meet the difficulties,change the development concept,do a good job in the inheritance of skills and content,expand the team of excellent talents,and enhance the people’s cultural identity of woodblock New Year pictures in Zhuxian Town,Kaifeng.It clearly puts forward the communication strategy of Kaifeng Zhuxian Town woodcut New Year pictures under the new media environment,so as to provide reference ideas and methods for the folk craft communication represented by Kaifeng Zhuxian Town woodcut New Year pictures.
Keywords/Search Tags:Kaifeng Zhuxian Town woodblock New Year pictures, Inheritance, Dissemination
PDF Full Text Request
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