The Business Plan For Beijing Agogo Animation & Creative Company

While many Chinese enterprises are facing great difficulties of transformation and limited capacity in the economical soft-landing era,the animation industry,as a cultural & creative industry,remains popular and is often a preferable choice for investors.With great support from the government,Chinese animation industry has made great improvement both materially and technically.The Chinese-origin animations are getting more and more popular among Chinese population and,with the introduction of 3D,VR and AR high technologies,the animation industry begin to integrate with other industries.The thesis is written in a form of business plan.Appling the SWOT Matrix,Boston Matrix and 4P marketing tool comprehensively,It sets up a detailed product,price and marketing strategy through the analysis of core products,business models and profit analysis,place and price of marketing and etc.It also assesses finance and investments,analyzed risks and gave solutions.With all of the above,the plan helps to set up developing strategies and gives guidance for business operation and investments.The thesis used literature study method,collected,organized and analyzed literatures extensively related to animation industry,analyzed the key issues of business plans,helps company to make decisions.It also used case study method,analyzed these remarkable animation corporations,such as Walt Disney,Ao Fei Media and San Chen Carton,to learn both good and bad lessons from them.The last and most often used method was filed survey.The writer interviewed several senior animation industrial people both domestic and international,to understand the current international and domestic animation situation.And through regular meeting and discussion with the founder and core team members,it helped to recognize business opportunities and to set up plans.The innovation of the thesis was the introduction and application of new media animation.It pointed out that new media animation will become the turning point some day in animation industry.Currently,the company is focusing on new media animation founding such as App and We Chat in an attempt to receive a great surge in sales and fast development in the near future.In conclusion,Beijing Agogo Animation and Creative Company is enriched in various resources with good business models.It is a promising company with core competing advantages,clear product orientation and practical marketing strategies,that is attractive to investors.