Research On The Business Model Of Online Live Music

Nowadays,with the rapid development of science and technology,music are becoming more accessible and diversified.The "online live music" is a new audio-visual mode,it derive from the high-tech of broadcast and progressively be accepted by the commons.Does the traditional music and the live technology can get a good combination together?If the audio-visual mode can facilitate an industrial revolution and bring a steady income for practitioners and musicians?What kind of business model can provide it living space?All above the questions are the keys of this thesis.In this dissertation,the online live music will be the research object and the main research methods will based on the theory of the value chain by Michael Porter.Draw cultural economics,cultural marketing,cultural industries and other related disciplines,referring the relevant research reports in the industry,obtaining the relevant data from the field survey,to explore the online music live business model.This article is divided into six parts.The first section introduces the research background,the research overview and the main method.The second section defines concept of the "online live music".This part briefly introduces the current situation of online music live and analyzes the development and living situation of online music live.In the third part,this paper mainly describes the online live music business model.This part includes marketing model,profit model as well as relationship between the upstream industry and the downstream industry.Based on the previous research,the fourth chapter brings the underlying causes and problems forward that accompanying with development of "online live music".The fifth section is to explore ideas and suggestions for the innovation and development of business model of online live music.The sixth section is the summary of the full text,and introduce the research deficiencies.