| The emergence and development of culture industry reflects not only the improvement of level of productivity and optimization of industrial structure,but also the trend and objective requirement of economic development.With people’s increasing requirement of spirit consumption,culture industry is growing and become an important part in most countries.Republic of Korea’ s culture industry market size ranks No.8 in the world,comparing with the countries rank higher,Republic of Korea’s culture industry is to absolute inferiority,and the gap is big.However Republic of Korea’s culture industry can achieve such achievements in a short time is worth learning.In this background,the purpose of this study is to learn the development of Republic of Korea’s culture industry,analyze Republic of Korea’s culture industry’s present situation and the cultural industry policy.And mainly analyze its cultural trade by the characteristics of export-oriented,learn its import and export situation and competitiveness,and then sums up the characteristics of Republic of Korea’ s cultural industry development,in order to put forward the general revelation and provide reference for the countries or regions with low level of culture industry develop rapidly in the short term.There are mainly three stages for the development of culture industry,they are initial stage since foundation of the nation,preliminary stage after industrialization in the 1980s and rapid development stage following the strategy of "Nation-Building with Culture" in 1999.From the situation of recent five years,the units in operation of Korean culture industry is decreasing,but the people,sale and added value show the increasing trend.From the industrial structure,the production structure is imbalanced mainly presented in music,publishing,game and comics industry,while the consumption structure is relatively balanced including publishing,advertisement and broadcasting industry.From cultural trade,Korean culture industry increases in export and decreases in import,favorable balance of trade shows the trend of increase with each passing year,especially for European market.From culture industry policy,Korea shows the characteristics of connection between domestic and overseas.They raise new strategy to enlarge culture industry all over the world,at the same time,enrich the content,cultivate creativity and talents and strengthen intellectual property protection.From culture industry competitiveness,Korean culture industry is less competitive from reality comparative advantage index and reality competitive advantage index but is more and more competitive year by year.Game and character as two top export professions show relatively high competitiveness.The development of Korean culture industry presents four characteristics,they are pertinence and flexibility to policy of the law,developing toward globalization and enterprise information,high-quality and middle aged practitioner and weak ability for small and micro businesses.As per successful experience,we can get following points,healthy law and rule policy system for culture industry,grasp development opportunities following the trend,enrich culture content with national features and national brand and strengthen creativity and talents. |
