The War Public Puinion And Propaganda Comparison Of Kuomintang And The Communist Party Of China Under Framing Theory

The Huai Hai campaign started in November 6,1949 during the war of liberation,as the most decisive significance battle of the war,ended in January 10,1949,lasted 66 days.The war ended with the Communist Party's military victory,The KMT-CPC(Kuomintang and the Communist Party of China)in this battle,not only in military battlefield for a fierce battle,fighting of public opinion was also unusually brilliant.As one special means of the military struggle,the role of the public opinion propaganda played in war sometimes is even more important than political confrontation in the field of battle,penetrates into every aspect of the war,penetrated into all aspects of the war,"silver watery diarrhea,no point without",it had an important effect on winning popular support,disrupting the enemy morale and motivating their confidence."Central Daily" and "people's Daily" respectively as the party newspaper of KMT and CPC,fully participated and recorded the whole process of the battle,was the most vivid portrait of the bipartisan consensus battlefield under the guidance of public opinion propaganda thought.Because the study sample belonging to the special wartime frame,the news public opinion propaganda's value always override on journalism in the process of news reported by media.That is to say,in this time frame,the media reported news often according to their own group represented by the political will,to select the report content which was conducive to the interests of the group,so as to "make"public opinion,guide the public opinion direction,try to use public opinion control the trend of the battle,and make it develop towards their expectations direction.According to the social background,with the characteristics of interest relative to the both sides,the author used the most r epresentative "Central Daily" and"people's Daily" as the comparative analysis sample,two of the Huai Hai Campaign articles as the research object,selected from November 6,1948 to January 31,1949,total 87 days of news reports,according to the framework theory,the overall framework is divided into external construction and internal text construction,among them,the external construction part will draw lessons of part of the study opinion on "news image" from the book?introduction of comparing journalism and communication?to build the chapter overall structure,including the selection of news sources and news facts,the construction of the reports theme and the number of reported,the construction of genre and reports layout.The internal construction part is based on Fan Dick's news discourse analysis theory analysis theory,for the research of the "Central Daily" and "people's Daily" selection and reorganization of the new materials.construction analysis start with macroscopic text structure and microscopic discourse structure,macro analysis by the title structure schema,guide language structure and the main structure schema these three the general direction and the micro-level analysis report of vocabulary,sentence and text style and rhetoric.In the two section,the author select the rich and typical reports as an example,make detailed analysis of the text and the similarities and differences of the two reports,so as to make their own interpretation on reports and attribution,and find out the strategies and techniques of wing reports,to provide their own modest for the future information warfare.This paper will be divided into four chapters,the first part is the introduction part,the paper introduces the basic knowledge of a basic overview.The second part analysis the two external frame building of the two newspapers,including the choice of news sources,the fact reported,the number of reports,the types of reports,the contents of building.The third part analyses the internal text,including the title,guide language,and the analysis of report main body.The fourth part,according to the analysis of above discussion,the contents building and strategy of the two newspapers is summarized.This paper attempts to analyze the similarities and differences between the two newspapers in the process of framework construction,the sample is only a guest view,as far as possible to avoid personal feelings in the process of analysis.