Study On Store Visual Atmosphere And User Experience Of The County In Kunshan Jinxi Clothing Store For Example UGOOS

This paper aims to explore the clothing store to increase the visual atmosphere,from Jinxi local cultural ideology to extract the design elements of art design creation and research paper.From the perspective of art and design,to create a local culture as the goal,through to the UGOOS clothing store interior visual atmosphere design to design and research,from the visual angle of the user experience and atmosphere,atmosphere and explore sales relationships,find out the folk culture and the southern county clothing store visual atmosphere combination with the cut surface.The first chapter is a summarization of research topic,expounds the county's clothing store visual atmosphere and user experience design and research purpose and meaning,ideas and methods of extracting clothing stores visual atmosphere and user experience research.The second chapter makes a definition of visual atmosphere design,explores the main ways to create visual atmosphere,and the influence of visual atmosphere design on user experience.The third chapter mainly study on the clothes store in the background of the formation of new consumption under the guidance of consumer groups for the user experience design requirements,the fourth chapter analyses the range of county level clothing store visual atmosphere design,the fifth chapter Jinxi folk culture elements should be used UGOOS clothing stores visual atmosphere design realistic thinking and fashion the store covers design of visual atmosphere regulation,the sixth chapter of exploration practice,through the analysis of the previous chapters to county clothing stores and positioning analysis and store visual atmosphere design etc.,combined with the UGOOS shop stores in Jinxi,Jinxi ancient town analysis of consumer groups and study the local folk culture,the final visual atmosphere design and application of UGOOS Jinxi the whole store.