Research On The Design Of Visual Guide System Of Modern Shopping Centers

With the vigorous development of China's economy,many kinds of shopping centers come out one after another.Logo visual guide system design has become a strategy of operating the modern shopping center,which improves the corporate image and the added value of the product.The visual guide system is a kind of media system,which uses a variety of visual elements and methods to convey information for people,such as the direction,location,security and others in order to help people understand the loop and the way from here to there.It is also an information interface system which combines the relationship between people and the environment.The basic meaning of modern shopping center and logo visual guide system design are summarized in this paper,which combined with the classic global visual guide system design cases to analysis it's function,adjustability and aesthetic characteristics.Combined the theory with the practice of the illustrative method intuitively,this paper taking the visual guide system design of Lerthal shopping center as an example,focus on the expression of the design in modern shopping center,such as graphic symbol design,font design,color design,to pay more attention to the reflection of the design elements at the same time.This paper is expected to be theoretically useful for the design of visual guide system of shopping center in the future.