| Tourism is the carrier of culture,culture is the soul of tourism,and the process of tourism consumption is also the process of cultural consumption.With the rapid development of the Chinese economy,the number of tourists is increasing year by year,and tourists are keener on high-quality tourism.As an important part of the rural tourism industry,rural folk culture tourism can meet the needs of tourists for both culture and tourism.Therefore,accelerating the development of rural folk culture tourism is to meet the inevitable requirements of tourist consumption and industrial upgrading,and it is also an important work of rural revitalization and cultural revitalization.In this paper,rural folk culture tourism in Raoping county,Guangdong province is taken as a research objective.Based on Raoping’s local advantage,the topic of rural folk culture tourism is invested.Taking rural folk culture tourism as an entering point,research data is collected by visiting at the aspects of tourism income,industrial structure upgrade,and residents’ living standards.Based on domestic and foreign scholars’ research of the rural folk cultural tourism,concepts relevant to this research are illustrated,and Raoping county’s rural folk culture tourism present development situation is carding.The problems of Raoping county rural folk culture tourism are further analyzed with the help of endowment theory,asymmetric information theory,and tourism destination life cycle theory.Five classic cases of rural folk culture tourism at home and abroad are also selected for analysis.Finally,countermeasures and suggestions are put forward from four aspects on how to further develop rural folk culture tourism in Raoping County,Guangdong Province: first,implementing tour guidance;Second,creating high-quality goods and strengthening characteristics;Third,enhancing cooperation and boosting development;Fourth,improving facilities’ construction and strengthening support services. |
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