Research On Harbin Ice-snow Tourist Souvenirs Design

Harbin is famous of ice-snow tourist city in the world,for every year a large number of domestic and foreign guests come here.Tourist souvenirs with ice-snow culture characteristics is an important carrier of tourists’s experience and memories of ice-snow.So,the research of Harbin ice-snow tourist souvenirs have the important significance and practical application value of satisfy tourists’s demand and enhance the level of Harbin ice-snow tourism.From the perspective of semiotics, Harbin ice-snow tourist souvenirs make an analysis with abroad tourist souvenirs, tourist souvenirs has carried on the comparative analysis of both at home and abroad,to propose a solutions that the appearance of the souvenir shaping quality and the expression of cultural connotation in the design of Harbin ice-snow tourist souvenirs.Harbin ice-snow tourism culture resources are divided into three categories that the natural ice-snow culture resources,folk customs ice-snow culture resources and architectural art ice and snow culture resources.Put forward the ice-snow tourism souvenirs symbolic four dimensions of design that language meaning, language context, language use and language structure.Taking a starting point of Harbin ice-snow tourism souvenirs design.In the end,the typical landscape avenue have been abstracted into Symbolic ion,and according to the semiotics of the design process, to do a design practice of the tourism souvenir.