| Heilongjiang has the unique natural resources of ice and snow.Heilongjiang’s ice and snow tourism is an important economic pillar.However,the development of tourist souvenirs is relatively backward,facing a series of problems such as single species,no local characteristics and insufficient cultural performance.It is urgent to find new ways to develop ice and snow tourism souvenirs in Heilongjiang,and carry out the design and research of Heilongjiang ice snow culture tourism souvenirs.Therefore,it is very necessary to design Heilongjiang souvenirs for ice and snow culture.This subject is studied from the present situation of tourist souvenirs,the ice and snow culture in Heilongjiang,the design elements and the model of innovative design.This paper discusses the design direction of ice and snow culture tourism souvenirs in Heilongjiang,and puts forward the design methods and strategies for the specific problems encountered in the design process such as scene,material,processing technology and color.Through the analysis of the existing concept of tourist souvenirs,the characteristics and design trends of tourist souvenirs should be determined.The related contents of tourist souvenirs,ice and snow culture and Heilongjiang ice and snow culture souvenirs are summarized,and their connotations are found.The connotation and development trend of Heilongjiang snow and ice culture souvenirs are also presented.According to the behavior pattern of tourists’ purchase,the content of the questionnaire was designed.The Heilongjiang ice and snow cultural tourist souvenirs users were studied.Combined with the needs of Heilongjiang ice snow culture souvenirs,based on the questionnaire survey results,further in-depth interviews with users were carried out,and the elements and key elements of snow and ice needed for design were obtained.Based on the results of the user’s research and the theory of product design,the design analysis and design practice of Heilongjiang ice and snow cultural tourism souvenirs are carried out.Design analysis mainly from the design of model innovation,material forming and surface processing technology,practicality,Heilongjiang ice and snow symbols in several aspects.According to the analysis results and the target user needs,determine the design theme,with the Heilongjiang ice and snow culture creative product design mode,emphasizes the function of practicality,beautiful design,completed to meet the needs of tourists with ice and snow culture characteristics of tourism souvenirs design--"Jane" paper boxes,and through the form of semantic design to guide users to more clearly "Jane" the use of paper boxes. |
