A Research Of The Tourist Souvenirs Design In Shanxi Based On Cultural Gene

Since the reform and opening up,with the improvement of people's living standard and the increase of disposable income,Chinese tourism is rapid development.The tourism's income proportion of the total GDP increases year by year,but the income of tourist souvenir as an important part of the tourism relatively lags behind.Investigate its reason,the problem of cultural inheritance in Chinese tourism souvenir design restricts its development,it mainly embodies in two aspects:On the one hand,cultural inheritance in Chinese tourism souvenir design still stays in Chinese element level,and not explores the deep traditional culture connotation,so the design of the tourist souvenir lacks characteristics and it is very hard to attract the tourists'eye.On the other hand,cultural inheritance in Chinese tourism souvenir design lacks scientific and systematic design methods to guide,nowadays,there are not systematic and complete design methods in many studies.According to the problems,the thesis combines culture gene with tourist souvenir design,through studies the cultural gene,from the perspective of belief,habits and values,analyzes the expressions of Chinese traditional culture gene,explores the relationship of the cultural gene and the tourist souvenir,summarizes the expressions of cultural gene in the design of tourist souvenir,based on the tourist souvenir's creative design,advances the design principles,procedures and methods of tourist souvenir based on cultural gene,and verified through the Shanxi tourist souvenir's design,which perfects the theory and method of tourist souvenir design based on cultural gene,and provides important reference for the same kind of design.The work of the thesis mainly embodies in the following aspects:(1)The thesis advances the design principles of tourist souvenir based on cultural gene.The thesis analyzes the design elements of tourist souvenir,and summarizes the design principles of the tourist souvenir,from the perspective of the tourists' need,the tourist souvenir's theme,the tourist souvenir's function,the relations of tradition and modern and the tourists' emotion experience,advances the design principles of tourist souvenir based on cultural gene.(2)The thesis advances the design procedures and methods of tourist souvenir based on cultural gene.The thesis studies the methods of tourist souvenir based on cultural gene,from the perspective of the product image design and emotional experience design,advances the design methods of tourist souvenir based on cultural gene,summarizes the corresponding design process.(3)The thesis verifies the feasibility and correctness of the design principles,the design procedures,the design methods and the evaluation methods through the design examples.The practical examples select Shanxi as its design goal,use the design methods and the design procedures strictly,verifies the feasibility and correctness of the tourist souvenir design methods based on cultural gene.