The Research Of Design Innovation In The Development Of Chinese Animation Derivartives

Derivatives is a concept that comes from the commodity economy,and then its application scope gradually expanded,in the field of art,the market economy in other areas have a wide range of applications.Derivatives of the product in recent years,showing a rapid increase in the trend,has become a hot topic of concern in the industry.China's animation industry in recent years has made considerable progress and progress,thanks to the accelerated development of China's national economy,as well as the acceleration of the process of animation industry.Under this background,the design innovation of animation derivatives has become a very important topic,and the overall development of the animation industry is closely related to the sustainable development.Taking this as a starting point for research,firstly explains the related theories of animation and design innovation,analyzes the shortcomings and problems of animation derivatives innovation design in our country,then put forward to promote animation derivatives innovative design ideas and countermeasures.Hope that by this humble discussion,in order to better promote the development of China's animation industry especially the design of the progress of the industry,to provide help and support capabilities.