Commercial Photography Visual Design Research Based On Network Sales

The 21 st century has entered the era of a visual image as the center Movies,TV,painting,advertising,photography,multimedia is influencing each other.On the one hand,with the combination of computer and communication technology and the popularization of the Internet.Information processing and transmission broke through the regional limits The world economy is developing in the direction of globalization and informationization.On the other hand,the rise of online shopping,open up the field of network visual design.Commercial photography and visual design plays an important role in network marketing.Depends on network marketing of Internet make human society began to step into a new era of network economy.This article from the perspective of visual design,to talk about the fusion of photography and design in network marketing.Commercial photography unique realistic and intuitive make it in the online sales platform is highly extensive use.On the rapid development of science and technology,makes visual design in the production of the use of a variety of presentationBut also because of the diverse range of application and network with no threshold condition,make a lot of networkpictures market problems.Especially the quality and the copyright.In the process of design personnel's communication problem is also a important cause of images do not have a unified marketEven so,the network visual design,also rules-based on something such as follow certain design criteria and business principles.To reorder the design of visual elements,could make the network visual design more uniform complete.In the early period of the design need multilateral communication.And the late need to consider from commercial and artistic aspect.Information of primary and secondary,Colour the affective,The rationality of the composition,Brand style and continuity,etc.Is the basic requirement of commercial photography to visual design.As the changing of The Times,commercial photography is also with the development of social economy and continuously make new change and adjustment,Is not only a showcase products,but more with rendering and expression of emotion,Photos in the network marketing has irreplaceable role.In this paper,the photography and design standardization application in network marketing in theory and practice are made clear.