A Study On The Pragmatic Features Of Party Media In The New Media Era

Micro-blog is also called micro blog, is based on a group of users of social,information sharing, dissemination, access as the main purpose of the exchange platform, it is the information age, the new media to show one of the forms. Since entering China in 2007, along with thedevelopment of high technology and Internet,micro-blog has had a great impact on the political, economic, cultural and other aspects of Chinese society.At the same time, the academic community has gradually noticed that with the new media era is becoming more prosperous, not only the government management needs to be changed, but also the academic theory should be improved. At present, in the field of information science, communication, linguistics, computer science and other fields has produced a large number of new media as the research object of the pioneering academic achievements. It is because of the need of development of era,attaches great importance to the party and government organs, the academic field of focus, theory and practice, combined with my research, I selected the "pragmatic characteristics of' new media era party media on this issue, and to the authority of government media platform micro-blog @ People's daily as an example to illustrate the party media discourse in the new media from the perspective of language characteristics.This thesis consists of five parts:Chapter one: introduction. On the origin and significance of this study are introduced, reviewed and comments on the current research situation of academic issues. At the same time, the research ideas, methods, research framework are stated.At the end of this chapter, the author analyzes the key points, difficulties and innovations of this paper.The second chapter is the definition and theoretical basis. It includes the definition and characteristics of the "new media" and "party media", and introduces the relevant theories of pragmatics.The third chapter is about the pragmatic characteristics of party media in the new media era. This chapter selects "people's daily Sina micro-blog" @ People's daily, as a case, in the new media era under the authority of the party media @ People's daily pragmatics of the three components of the pragmatic characteristics of the analysis.The fourth chapter discusses the pragmatic effects of party media discourse from the perspective of new media. Based on above analysis by @ People's daily case party media discourse pragmatic characters, this chapter further extension of the new media era, the macro pragmatic effect of party media actively cross media generated.The last chapter is the conclusion.