Cross-cultural Research On Cross-strait Coproduction Movie In ECFA Era (2010-2015)

Since entering the new century, a breakthrough in the development ofcross-strait relations has brought an opportunity for the film industry, especially in2010, the two sides signed the " Economic Cooperation Framework Agreement"(ECFA),to promote cross-strait film exchange more frequent, more in-depthcooperation. Not only is the confluence of cross-strait coproduction of the filmindustry, is a cross-strait cultural system of intercultural communication process. Inthis paper, cross-strait coproductions in 2010 - 2015 as the main research object,combing the relevant text on cross-strait coproduction since reform and opening up,and launched a systematic and comprehensive discussion from the perspective of cross culture. The first chapter reviews the development history from 1979 to 2015on coproductions, combined with the analysis of U theory of interculturalcommunication in cross cultural characteristics in different periods of cross-strait Co production. The second chapter from the view of acculturation to explore howthe two sides through cultural integration, adjust the original culture type of thebenign interaction in the cross-strait coproductions in cross-culturalcommunication. In the third chapter, cross cultural difference theory as the mainline, analyzes the cooperative problems caused cognitive standards and practicesacross different cultural systems. Finally, by summing up the cross-straitcooperation process, for the future of cross-strait coproductions cross culturalcooperation provide directions and suggestions. This paper focuses on research onkey issues of cross culture, combined with the film text, systematically analyzes thevalue and cultural connotation of the cross-strait coproduction orientation.