The Applied Research On Income Method Of Film In The Context Of Big Data

With the acceleration of the digital process,large-scale data of today's social life is recorded,shared and applied,the world has entered the “Age of Big Data”.The increasingly rich film big data has gradually become a valuable asset for the development of the film industry.However,the valuation of the film copyright has not yet established a standard evaluation system in China.This paper base on the current development of China's film industry and attempt to mine and analyze the movie big data,combing the empirical analysis with the traditional Income Method,to study the influenced factors on film and copyright valuation.The first part introduces the research background,contents,methods and innovations,and then reviewed the relevant literature about the influenced factors of box office,prediction model,income approach of copyright valuation from home and abroad,introduced the concept of movie copyright valuation and the related concept of big data.The second part analyzes the influence factors and the builds the forecasting model of box office,selected the 151 films released in 2015-2016 as a sample,took the schedule,creative staff,marketing situation,competition status of issuers,whether a remake or sequel,Baidu search Index and Micro-blog sentiment analysis of the 7 factors as independent variables,multiple regression analysis using SPSS.The results showed that the impact of a remake or sequel to the box office is not significant,while the remaining six indicators have a positive impact on the box office.The third part use the license cost saving value method and the box office prediction model,take the <Duckweed> as an case to analyze and evaluate the value of its copyright and make the sensitivity analysis of the main parameters.The fourth part summarizes the conclusions of the paper and the shortcomings of the research process,and puts forward some suggestions for the future research on film copyright.On the basis of determining the factors affecting the film at the box office,not only consider factors of the movie itself,but also including the big data of the movie such as the Baidu search index,micro-blog affective tendency and scores of the movie websites are given to the model to assess the value of film copyright,expect to improve scientific nature of the movie copyright evaluation,provide some reference for the investment and financing of Chinese film and copyright assessment system.