The Research On Home Market Effect Of Cultural Commodity Trade

In the present society,culture become most of the country s’development strategy as a soft power,and it links closely to economy and politics,playing an indispensable role in promoting the national comprehensive competitiveness.Culture is not only a country’s historical accumulation and precipitation,but also a heritage and expression of a country’s cohesion,based on the support of cultural industries.In the globalization of economy and information,cultural trade plays a key role in different cultural collisions and intergration,and it is inevitable to participate in world-wide communication and competition.Therefore,how to enhance their competitiveness of cultural trade,is important for the development.For China,it is also an important way to realizeour Chinese dream.On the basis of the related literature and research from China and aborad,this paper tries a new perspective,that is,the home market effect,to study the development of cultural commodity trade.By analyzing these,this paper studies the cultural commodity trade from the perspective of the home market effect and the traditional factor endowment advantage,and analyzes their influence mechanism.Then,operating theempirical study according to the relevant trade statistics and China’s core cultural commodity trade data.From this,the author chooses 32 countries and regions between 2005 and 2014 as representative,and use the developed trade gravity model to study the home market effect of cultural commodity trade.The results show that there is a home market effect,and gradually replace the traditional factor endowment advantages,become a new source of its development.Finally,according to the above analysis and conclusions,this paper could put forward some relevant suggestions of improving the the competitiveness of cultural industries and cultural trade.