The Study Of H Media Group On Cultural Creative Industry Development

“Creativity” is becoming the first choice when a country starts to explore the new opportunity of development. Creativity brings new sources of economic growth. In the world, creative industry creates 22 billion US dollar value everyday with the speed of 5% increase. As the core content of cultural creative industry, media is experiencing a great profound change. With the rapid rise of new medium such as internet and mobile phone, the way in which that people use and the object that people contact daily are changing dramatically. Traditional medium are gradually separating from the high-speed development--- the “Golden Time” while it turns into the channel of decrease. H Media Group as the leading force of Hebei network media industry assesses the situation, readjusts the construction of the industry and marches into the area of new culture actively. It also puts more efforts on connecting the traditional industry to the cultural creative industry so as to meet the coming media revolution.How H Media Group devotes itself into the implementation of new media development strategy depending on its mature media resources? How to arrange frame structure of omnimedia relying on the core of network media and mobile media? How to explore the operation mode of the modern media industry and devote itself into the development of Hebei cultural creative industry relying on rich natural and historical resources.---are the significance of this study.The study elaborates the definition of cultural creative industry, the types and functions of industry cluster after analyzing the cultural creative industries in China and abroad and regional industrial competence. It also studies the achievable deeds of H Mdia Group on strategic arrangements, development path, competence and cooperation in terms of macro-development, core competency of enterprise and opportunities of development.