The Study Of Creative Of The Brand In Film And TV Industry And The Orientation Of Development

When China devotes its efforts to the system reformation of the culture industry, film and TV industry develops quickly. From the state-owned enterprises transforming to business, to the country releasing policies to support private enterprises, to the other private enterprises and financial institutions support money to the industry, all of the changes are showing that developing film and TV industry is very important in future.As one of the most important provinces in China, Zhejiang is developing film and TV industry zealously. Basing the good performance it has achieved and the trouble it ran into, the author summarizes the development information of the industry of Zhejiang in these years, suggesting Zhejiang has to work harder in the creative of the brand. This article mainly contains four parts: analyzing the current situation, explaining the importance to create the brand, the concrete content of creative of the brand, and the suggestion to how to maintain and propel the development of the brand.The institutions that the author discusses contain Zhejiang TV, Huace Film & TV, Hengdian World Studios, through analyzing them the author gives advices. So, this article is summarized and suggestive, basing the summary to analyze and suggest. The author hopes it can be valuable to the development of film and TV industry of Zhejiang in future.