Research On The Development Of Jingdezhen Ceramic Culture Tourism From The Perspective Of Cultural Heritage

Chinese cultural heritage is rich and varied,from ancient cultural sites,arts and crafts,architecture,rural settlements and cultural landscape,are human beings in different natural conditions,different cultural environment to create valuable wealth.The development of local economy and society,promote the cultural heritage of the rich cultural heritage and development,but also further promote the local economic,social,cultural,ecological and other aspects of comprehensive development,bring great economic benefit and social benefit to the local.As one of the most important ceramic producing areas in China,Jingdezhen is a famous historical and cultural city,and the ceramic culture is very rich.It is an important cultural heritage tourism destination.However,due to historical and practical reasons,the characteristics of cultural tourism industry is not obvious,the market competitiveness is weak,in the process of development in the face of confusion and dilemma.Based on this the author to the inheritance and development of cultural heritage as the starting point and the foothold,the Jingdezhen cultural tourism as the research breakthrough point,from the perspective of the development and the meso level,to study systematically the problem of cultural heritage from the perspective of Jingdezhen ceramic culture tourism development.Specifically,the research content of this paper mainly includes the following aspects.The first part of the paper outlines the research background,purpose,significance,status,objectives,content,methods and framework,as well as the direction and scope of the overall research.Secondly,the cultural heritage and cultural tourism,ceramic culture defines and summarizes the cultural ecological balance theory,sustainable development theory,the theory of the experience economy,provide the basis for the analysis of tourism development and development strategy.Then it carries on the systematic classification analysis to the Jingdezhen ceramic cultural heritage resources.Analysis of time and space,Jingde ceramic cultural heritage system,ecology,technology and living characteristics.Jingdezhen ceramic cultural heritage of the system integration function,green ecological functions,resource optimization,sustainable development and so on.On this basis,to tourists as the research subject,conducted a survey on the status of development of ceramic cultural heritage and development of Jingde,and the results were analyzed.Aiming at the problem of Jingdezhen ceramic cultural tourism development and the development of the recommendations to improve Jingdezhen tourism infrastructure construction,increase efforts to protect the cultural relics,cultural tourism development model innovation,heavy build with the linkage effect of ceramic cultural attractions,and strengthen the tourism publicity and promotion of Jingdezhen ceramic culture,through cultural tourism cooperation mechanism construction of tourism related departments the protection of Jingdezhen ceramic culture tourism green,sustainable,healthy development.