The Application Of The Visual Elements Of Weifang Kite In Modern Packging Design

Located in the abdomen of the Shandong inland, Weifang has a profound traditional culture and rich folk art resources. There spread colorful folk traditional handicrafts in civil,with distinct regional characteristics. As one of the Weifang traditional folk crafts, Weifang kites are seen as precious traditional handicrafts ever since and classified as intangible cultural heritage. As well as many traditional folk art forms, Weifang kites derived from the daily life of the working people and express people's ideals and aspirations, witch have both practical and aesthetic, therefore it has strong folk flavor. In order to better inherit and protect the folk art. The author put the shape, pattern and color of the Weifang kite as the main research elements in this article, and than further understand the aesthetic characteristics of Weifang kite visual elements. The author will redesign the traditional Weifang kite's visual elements, and apply it into the modern packaging design.The article focuses on an in-depth study of the application of Weifang kite's visual elements in modern packaging design. Firstly, the author gives a brief summary of the historical origin, cultural connotation and art characteristic of the Weifang kites. After that,the author researches the theme content, formal classification and art feature of the Weifang kites' pattern in witch the key point of this article. And the author extracts and analysis the main visual elements,digs into the main characteristic and explores the formal beauty and Color beauty of the visual elements, then generalize the aesthetic rule witch the kites' shape designs followed. Secondly, basing on the fully understand of the traditional cultural connotation in Weifang kites, the author will refine and change the traditional kite visual elements with the modern design methods and Modern aesthetic ideas, giving Weifang traditional kites a new form of expression.Lastly, the author establishes the design theme and design style, and applies the changed visual elements into the packaging decoration design,working out a series of package design witch meet to the modern aesthetic demand. This is not only have a realistic significance for the application of the Weifang kite itself in the modern design, but also provide more forms and better development space for the modern package design.Meanwhile it also promotes the development and inheritance of Chinese traditional folk art.