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The Improvement Research Of Yungang Grottoes' Heritage Management System

Posted on:2018-06-28Degree:MasterType:Thesis
Country:ChinaCandidate:L RenFull Text:PDF
GTID:2335330521950187Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The outstanding uniqueness and value of the world heritage wins the favour of tourists.As one of four world heritages in Shanxi province,Yungang Grottoes' tourist amount has increased year by year,at the same time the heritage's bearing pressure has increased gradually.How to relieve the pressure of heritage protection in its management and improve tourists' experience became the primary problem in Yungang Grottoes' management.In this essay,I regard the Yungang Grottoes' management system as the main research object,and refer to the domestic excellent experience of heritage scenic area management.On the basis of analysis on Yungang Grottoes' management current situation in-depth,the results show agency problems in Yungang Grottoes management such as unclear responsibilities,management inefficiency and so on.In order to achieve the Yungang Grottoes' scientific management and development under the background of the era of tourism,we should start from the optimization and improvement of management system,carry on the transformation and upgrading of development,adapt to the economic mode transformation and improve the tourists' tourism experience of heritage.The essay is divided into seven parts.The first part is introduction,and it overviews the topic's research background and research content.The second part is the literature review,expounding this article be based on strategic management theory and used in heritage management.The third part overviews the simple current situation of world heritage management in China.The fourth part analysis the Yungang Grottoes' management current situation.It analysis the main problems existing in Yungang grottoes' management and the background of optimization in the fifth part.The sixth part gives optimization advices to Yungang Grottoes' management system from improving the precondition,the scope and the direction.The seventh part is conclusion.With relevant opinions of tourism system reform in Shanxi Province on,straighten out the heritage management system is impending.Yungang grottoes should pay attention to strengthening heritage mission first,improves the institution to present situation and deficiency and the operation and management ability,adapts to the changes on environment and the transformation of business model,strengthens the monitoring constantly and personnel training,and then improves management efficiency and service quality level and tourists' experience and expectations.
Keywords/Search Tags:World heritage, Yungang Grottoes, Management system
PDF Full Text Request
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