The Theme Park Cultural Capital Operation Model Performance Analysis

With China's reform and open policy unceasingly thorough,the people's material life level is increasing day by day,is also increasing demand for entertainment,theme park as an important part of people entertainment is becoming more and more attention.After extensive expansion in the 1990 s,over-competition in theme parks led to different directions in the development model of Chinese theme parks.Expanding on the one hand,illustrates the development prospect of the industry by the market recognition,on the other hand,the excessive competition also suggests that in the absence of their own unique core competitiveness,just rely on the simple price war is not enough to support the company to survive,so the company operation mode selection is particularly important.After the trend of investment theme park "ebb and flow",China has shown a number of theme parks with unique development styles.Which would be performing arts group will cultural capital as the core competitiveness,form the tourism performing arts + "theme parks" unique mode of operation,as listed on the top of the few in the industry.With the opening of the first Disney theme park in China in 2015,foreign theme park companies began to land in the Chinese market.How to develop China's own theme park,the experience of the culture capital operation model of Songcheng group is worth investigating.This article focuses on the characteristics of the Songcheng entertainment group as its core competence in cultural capital.Define the characteristics of "Songcheng model",the effect and problems,and how would be performing arts group through unceasingly selfdiscovery,correct problems,innovation,original pattern,the cultural capital operation on the road more walk more far.In this article,this article analyzes the characteristics of the "song city model" by defining the connotation of the relevant cultural capital and its operating mode.Then compare the financial data of Songcheng group and the competitive enterprises in the same industry.The advantages and disadvantages of the "song city model" are extracted,and the Suggestions are put forward in combination with the experience of Disney.This article is based on three aspects:First,not only separate analysis of Songcheng cultural capital operation model of performing arts group,at the same time study and draw on the experience of the Disney group of industry leading cultural capital operation model,through the way of "take the essence and discard the dregs" better show the charm of culture capital operation mode.Second,by using financial performance as a starting point,the financial data changes reflect the advantages and disadvantages of the "song city model" in financial terms.Third,the transverse and longitudinal comparison analysis,longitudinal compared with its past financial data analysis,transverse is compared with the enterprise competition in the industry-oct related data analysis,showed "Songcheng model" in the theme park this subdivision industry advantage and in need of improvement.In conclusion,this article enumerates the "Songcheng pattern mainly has the advantages of the Chinese culture can be quickly mining,create undertake various carrier of culture,to form its own cultural capital,special features such as different replication mode.There are also problems such as the short supply chain,the weakening of innovation and the impact of the emerging model.Finally,the proposal of building pan-entertainment ecosystem,maintaining innovation and grasping policy direction was put forward for the Songcheng entertainment group.