Industry Logic And Ethnic Power Of Danmaku Video Website-in A Cultural Capital Perspective

With the development of China's Internet business and the diversification of entertainment form,bilibili danmaku website has gradually entered the view of the mass culture,and has produced a unique ethnic culture.Large numbers of young users gathers in this website,they talk and laugh through danmaku comment,and proceed cultural creation in a carnival way,they've generated a lot of popular culture.Dick Hebdige divided the concept of subculture into three types in his book<Subculture: The Meaning Of Style>: rebel,isomorphism,collage,and think all the subculture cannot escape the fate of being "incorporated" by the mainstream culture.Danmaku subculture also reflected rebellious,isomorphism,collage in the cultural practice,but showed a different style.Under the solicitation of business culture,comes down to a collaborative compromise.In a sense,danmaku subculture tend to glow a new vitality in the Internet age.In danmaku subculture ethnic group's vibrant social intercourse activity,not only embodies freedom rebellion,strong cohesion of subculture characteristic,but also can see the existence of the class and the shadow of power operation.In January 2017,"wrath of pupils" event let us see the barrage of ethnic group's rejection of outsiders,and high-profile updater 12 DORA's account closure event is manifests the danmaku website on the administrative power and cultural power of dual rule.Bourdieu's cultural capital theory provides a theoretical fulcrum,he pointed out that culture as well as money can become a status symbol in the capital,cultural capital of how much can define ethnic segregation,and stand in the cultural capital for monetary power field at the top of the danmaku power culture,is the danmaku website itself.As bilibili danmaku net value of more than $720 million,danmaku website's business potential was revealed in the public eye,and the way danmku website earns its business profile shows its domination of the rights of the ethnic group.Bourdieu used the concept of "deterrent" to describe how the means of capital conversion is utilized by the ruler of the power field,danmaku ethnic groups voluntarily accept the danmaku website to formulate the rules of this game under the course of the deterrent utilitarianism,and ended up transform their cultural capital into the economic capital of danmaku website.Within the field of power,all the activities are essentially cultural creation of cultural capital,and the group members are using their possession to the cultural capital to dominant other ethnic member,at the same time,they are also dominated by a higher power level.Seemingly rebel to the mainstream,subculture may also fall into the control of power,and danmaku website is the ultimate beneficiaries of power field.