A Study On The Public Advertisement In The Perspective Of Speech Act

As a kind of language form,public service advertising language is vivid,novel and unique.Its production and promotion is to promote the general public to benefit the development of human society itself and social ethics,timely remind and guide the audience.Therefore,the spread of public service advertising is a dialogue with the public.The audience will see or hear out in advertising persuasive words,according to their own situation,the understanding of advertising,which reflect or adjust their behavior,advertisement as a special kind of nonverbal communication in the process of implementation,the different speech acts.In this paper,the application of pragmatic theory of speech acts as the basis,through the analysis and research to collect advertising materials,the main types of advertising language behavior,comprehensive utilization and function of public service advertising language persuasion strategy behavior advertisement speech acts and indirect speech advertisement for.The introduction mainly explains the reasons and methods of the research,and makes a literature review on the linguistic behavior of public service advertisements.The first chapter mainly discusses the basic situation of public service advertising,from the type of content and expression of two types of public service ads.This paper focuses on the public service advertising language is a kind of speech act,and the classification of public service advertising language behavior and its role and role.The second chapter focuses on the speech acts of public service advertisements,and analyzes the characteristics of the speech acts of public service advertisements from the aspects of teaching types,expressions and teaching functions.The third chapter mainly discusses the speech acts of public service ads,and analyzes how to use different expressions to persuade.In the fourth chapter,the author makes an analysis and description of the interrogative sentence,the expressive language and the declared speech act.In the fifth chapter,the author applies these five kinds of speech acts to the public service advertisements,and reveals the comprehensive application of various speech acts in advertising discourse.In the sixth chapter,the author makes a deep research on the speech acts of public service advertisements from the perspective of the function of advertising language acts.This paper analyzes the public service advertising language from the perspectiveof speech act,in order to reveal the characteristics of the speech act of public service advertising and the research results of the speech act theory.