Research Of City Mobile Media Advertising Design

With the rapid development of society, economy, business competition to promote mobile advertising media widely explored, the kinds and forms are diverse. Mobile advertising is becoming a part of people’s lives, influence character by environment influence people’s consumption concept and value orientation. As a kind of art form, mobile media advertising plays an important role in the formation of brand image, visual image of the city.In this paper, combined with economics, marketing, art design and other areas of cross discipline of urban flow of media image system of analysis. By using the human body as a medium of communication, the connotation of the experience of the audience to grasp and understand design, a detailed analysis of the design elements of the system of urban flow media advertising. The integration of Nanchang urban visual system, refine the design symbols for urban mobile media advertising and showing the technical elements. In the mobile advertising creative design in the form of audience awareness of things, brand experience and psychological demands of graphics, text, color design elements in the layout of the more stringent requirements. Combined with the daily life of the elements, to further design and research for design innovation resources integration. Based on the cultural background of Nanchang City, space design feature vectors, mining innovation integration of mobile advertising mobile advertising carrier, attempts to explore a new mode of communication to achieve the city to extend the vision and visual identity system, visual guide system can improve the city be.Mobile media advertising as an important part of urbanization construction, in the dissemination of information at the same time, carrying the national characteristics, urban culture, urban environment and other multi level connotation, affects the city visual image of the show, At the same time, expect to be able to provide a reference path for the visual image of the city.