Research On The Internet Of Film Distribution In China

Since June 2002,China's cinema system has gradually brought the film industry to the market.In the past ten years,the film industry has shown a rapid development trend,and now,film and television entertainment consumption has become an important part of daily leisure time.However,China's major cinematographic film distribution system also has some shortcomings and drawbacks,making the film industry to a certain stage after the emergence of a bottleneck,the domestic film distribution company's distribution model and the concept of too traditional,lack of innovation,the annual production The number of films and the number of films actually met with the audience or show a big gap between the box office breakthrough billion bill is very few.Most of the film investors to invest the film is to achieve profitability,but a large part of the film and television products in production,did not meet with the audience,thrown into the Treasury."Internet +" era,the film's distribution channels and distribution models have some great changes,whether it is Huayi Brothers and light media and other traditional film and television distribution company to establish their own network distribution channels,or to BAT On behalf of the Internet giants self-built ticket platform to help film distribution,or in recent years,several major video sites jointly set up the network cinema to participate in the film's first or second release,the emergence of online distribution channels,gave some silence of film and television works Meet the opportunity with the audience,making the overall film box office to further enhance.In the process of writing,this paper analyzes the present situation of film industry from the analysis of case analysis,comparative analysis and historical literature research,and analyzes the continuous development of film production,distribution and projection in the era of "Internet +" At the same time,the film has brought new opportunities for the release of the film,at the same time,"Internet +" technology in the film to bring opportunities at the same time,there are some problems around the expansion of the current film coverage,promote the healthy development of film reality Problem,this article provides a solution to the problem.This paper is divided into six parts,the first part is the introduction part,elaborates the research background and the research significance,and introduces the research method and the frame structure;The second part combs the related concept used in this article.This paper analyzes the different characteristics and characteristics of the film distribution in China at different stages of development.The third part analyzes the present situation of the film industry in China's cinema system,and compares it with the two countries.The country's film sub-system,led to the advantages and disadvantages of China's cinema system analysis.The fourth part is the core chapter of this article.Taking the OBS online selection system model of American Cat's Eye Omm as an example,this paper analyzes the change and innovation of Internet technology and thinking of "Internet +" era.Focusing on the "Internet +" era,"security at the end of the issue" and "film O2O release" to the film distribution pattern of the challenges and opportunities.The fifth part mainly introduces the expansion of the coverage of the network video service users,the increasing number of paid users.With the development of the video website advertisement and the payment mode,the time difference between the cinema line and the network cinema is shortened,and the network cinema becomes the movie Another section of the window;the sixth part of the "Internet +" era of film distribution problems were analyzed,"votes fill" and the theft of deceptive behavior is the film industry,chronic illness,at the same time,"high security" to The film distribution industry has brought harm,but also some of China's film production enterprises exist in the production,distribution and screening of the whole industry chain mechanism analysis,in the market continue to expand at the same time,have to squeeze out other film companies Worries,therefore,the monopoly of the film industry also put on the agenda.Finally,March 1,2017,the film industry,the first law "Film Promotion Law" began to implement,the rules clearly stipulated that the behavior of the box office to steal and punish,at the same time,in the specific implementation process,Faced with some new problems,in the implementation of the gradual improvement,is conducive to ensuring the smooth progress of the film distribution;"high security at the end" will be transferred to the distribution of the risk of distribution issues,but the 20th century,80 years,box office prediction model Google has developed a movie box office forecast model,although the film market has a lot of uncontrollable risk factors,but the type of film,trailer search volume,star and director,production costs,film critics,film story familiarity,Such as the marketing ability of the issuer,the distribution mode,the market capacity,the marketing ability of the issuing company,and so on.The box office forecasting model based on these independent variables can reduce the risk of the film distribution.At the same time,Distribution channels and the traditional push the team issued with their own can not replace the advantages,According to the specific scene to determine the film distribution strategy,will be the future direction of the film distribution;Finally,in the network cinema to open up the art film area,for those who do not like the art film to provide survival platform and creative space,Types of diversified development,for a country's cultural innovation,there is a very important significance.