Research On The Reform Of Film Distribution In China Under The Influence Of Internet

Since entering the new century,the development potential of China's film industry has made many domestic and foreign producers,Publishers,exhibitors on the Chinese film market had a great interest,which means that the development of China's film industry will enter the golden age of rapid growth.In the entire film industry chain,the distribution is in the middle part,connecting the film production and film screening,is a film can profit the key link.Throughout the history of the film,the Chinese film distribution experienced a long planned economy era of the purchase and marketing of the "Soviet model" until the early nineties,breaking the shadow of the company's monopoly,only by the planned economy model gradually to the market economy model transition to Now the Chinese film market has gradually matured.With the advent of the Internet era,the rapid development of Internet technology and widespread popularity,not only changed people's daily life,but also the film industry chain had a profound impact.Especially the film distribution link,the impact of the Internet is the most direct and obvious.2014 cat's eye movie on the film "Breakup Buddies" in advance of the pre-sale,the audience only need to use mobile phones to download APP,you can choose the discount price of the movie online tickets,the final "heart flower" in the release before the super 100 million Yuan box office,by the industry as the originator of the Internet film distribution."Breakup Buddies," the success will undoubtedly verify the Internet on the film's huge impact.The film as a special cultural product needs a smooth distribution link to achieve the ultimate commercial value.But the current industry relative to the studio or projection industry,is still the most conservative market,the most inadequate competition,the policy of the most irregular links,and the infiltration and influence of the Internet is precisely brought about subversive changes,this new Internet distribution model compared with the traditional film distribution model,has obvious advantages and epoch-making significance.Film industry chain,the film distribution link as the convergence of film production and film screening of the intermediate links,the environment and the power of the Internet under the influence of more prominent its role can not be ignored.This paper will draw on the existing research results at home and abroad,from the basic concept of film distribution,distribution model and channels,the reform process,under the background of the Internet,the analysis of the current film distribution changes.Based on the quantitative data of the film distribution market in recent years,this paper discusses the reasons of the change of the film distribution,the advantages and the problems of the traditional film distribution under the influence of the Internet,and puts forward the development trend of the future film distribution from the research results As well as the development strategy,which is China's emerging,high-speed development of the film industry has important practical significance.