Chinese Dispersing Strategy On Internet Era Movie Online

In 2012,Big data,featured by 5V(namely: Volume,Velocity,Variety,Value and Veracity),that sweep across the Internet era begin to spring up,the Internet gains more accurate reference and pertinence in the market grasp and operation.In this Internet era of "Traffic is Value",film and the Internet are closely related to each other,from text creation and production,to the operation of the whole industry chain.The film market pattern of trans-boundary resource integration has been formed.Film promotion and distribution also presents a new operating model and a new marketing strategy that is different from the previous Internet era,in the context of the Internet.In the progress of cross-textual and cross-media resources integration with film promotion and distribution,the "Internet +" has further enhanced the breadth and depth of film promotion and distribution.At present,the film industry is booming,and promotion and distribution have already,to a great extent,constituted a structural element that if market performance of a film will be successful.It can even be said that promotion and distribution have become the core of the film production chain.While what the online promotion and distribution impact at functional level is not only about the breadth of communication or the box office,the operation mode of online promotion and distribution have exerted a great influence on the overall situation of the film industry,and the consumption psychology and consumption pattern of the society and the audience.