A Study On Commercialization Of Network Literature

Along with technology innovation of the network,convenience and efficiency of communication ways,Network Literature has been vigorously developed and stood out from such many literature modes,giving huge impact to the traditional literature.From free of charge at the very beginning to only charging VIP fee,from unitary writing and publishing to today's diversified industrial development,Network Literature's commercialization was being highlighted.Under the operations of Website,Companies and Media,Network Literature's promotion,film adaptation,publishing and many other commercial modes have developed to a mature industrial chain.The formation of industrial chain has accelerated vigorous development of Network Literature,and also made the industrialization of Network Literature becoming a sunrise industry,which embodies the popularization of Network Literature,reader–guided mode and entertainment characteristics.Commercial narrative gave both beneficial and harmful effects to Network Literature.On one side,it facilitated continuous development and prosperity of Network Literature and also promoted its innovation to satisfy market needs.Besides,its entertainment characteristic provides pleasure to users;On the other side,during the period of prosperity,legalization crisis of Commercial narrative has been repeatedly highlighted.Therefore,it is very helpful to analyze and sort out the commercial narrative of Network Literature: not only good for alerting crisis and making reasonable judgment on Network Literature,but also good for balancing commercialization and literature characteristic which is necessary for commercial narrative developing in healthier and more well-organized way and promoting more and more excellent NetworkLiterature Works to be created.