On The Commercialization Of Contemporary Youth Literature In The Context Of Consumer Society

With the development of the economy and the progress of the times,the types of literature are constantly updated.Youth literature responded with the times.Due to its easy-to-understand content,arbitrarily changing writing style,gorgeous language and commercialized packaging,many young readers are fascinated by it.Strong purchasing power has made literary works become commodities..Guo Jingming,as a representative of the author of the youth literature,is undoubtedly the leader in terms of commercial operation ability compared with other young writers.His experience from the text to business and the accurate positioning of the young people's consumption level made him possess a large number of followers.From him,we saw the phenomenon of low literary works,commercial packaging,media hype and reader verbalization.While showing us the commercialization of literature,it also caused a commercial trend in the field of youth literature.Therefore,I believe that starting from Guo Jingming's works,from the point of view to the face to analyze the commercialization of youth literature has a certain significance.This article consists of three parts: the introduction,the main body,and the conclusion.The introduction part introduces the significance and value of the selected topic and the status of the research review,and points out the key difficulties of this paper.The main part is composed of four chapters.The first chapter analyzes Guo Jingming's personal work and the category and commercial characteristics of "Chinese Contemporary Youth Literature".From the personal introduction of Guo Jingming and the combing of the concept and characteristics of youth literature,he expounds Guo Jingming and youth.The characteristics and performance of commercialization of literature.The second chapter mainly analyzes the reasons behind the commercialization of contemporary youth literature.This chapter is divided into three subsections,from commercial capital to the backing of the literature's best-selling production mechanism,to the transformation of readership reading patterns,and to the outbreak of mass media for commercial “hype”.The reasons behind the commercialization of contemporary youth literature arecomplicated.The third chapter mainly analyzes the concrete expression of Guo Jingming's commercialization,and elaborates from the three themes of ideological themes,linguistic circumstances,and literary adaptation.There are commercial factors in the adaptation of Guo Jingming's works and later works.Guo Jingming has his own business model from creation to distribution under consumer social context and fan influence.The fourth chapter mainly analyzes the reflection on the commercialization of contemporary youth literature,explains the commercialization of youth literature from the perspectives of Guo Jingming's business model,the criticism of contemporary youth literature and the analysis and guidance of the development trend of contemporary youth literature.The concept of "entertainment supremacy" in the present society has a certain relationship,and it should guide the public to rationally view youth literature.The conclusion part mainly points out that we should treat the youth literature and its commercialization characteristics dialectically.On the one hand,we can acknowledge that the emergence of youth literature adds a certain value to the literary market;however,on the other hand,we should also see the youth literature's literary nature driven by the times and market interests,and a strong commercial atmosphere.In this regard,we should rationally understand and treat youth literature,and we must not blindly chase popular trends.This article combines the two methods of textual close reading and theoretical analysis to elaborate the above three major parts.Based on the series of "Little Times" and other works as texts,it analyzes the characteristics of Guo Jingming's novel creation and its commercialization performance,and based on literary criticism,Based on the theoretical analysis of Guo Jingming's texts,cultural theory and literary consumption theory have systematically analyzed the problems of the widespread commercial phenomenon of youth literature.