Discussion On The Consumption Of Commercial Network Literature

Emerged at the end of 20 th century,network literature soon followed the road of commercialization and industrialization,and produced commercial network literature which for-profit.The consumers of commercial network literature adopt a fast-food style consumption pattern.It means that consumers purchase the modeled literature which are rapidly supplied by the producers of commercial network literature for a low price.Besides,consumers consider commercial network literature as disposable goods,and take an casual or even mindless attitude when they are reading.Commercial network literature consumption exhibits a tendency for entertainment-oriented.Spreading by network and the demanding of consumers for entertainment are the two major reasons for the entertainment orientation of literature consumption.The field of network literature production is threatened by the economic field and manipulated by capital.Its fundamental purposely is to get capital appreciation and maximum profits.The producers of commercial network literature produce kitsch works according to the fixed mode,and using a variety of market means to cater to,and even deliberately to guide consumers' low tastes,promote consumers to indulge their desires,stimulate and expand consumers' demands for entertainment,and convert it into market share and consumption productivity.Commercial network literature consumption has counteractive effect on network literature production.On the one hand,it has contributed to the prosperity of literature,created a huge economic and social benefits,make benefits to producers,and provided a safe haven for consumers who are under heavy pressure in real life.On the other hand,it has caused the road of literature getting narrower and narrower,and indirectly made the dissimilation of producers and the degradation of the consumers' spirit.