Research On Competitive Bidding From The Perspective Of Ecological Ethics

With the search engine technology development changes with each passing day,the user through search engines,you can easily retrieve any information they need.The study found that the search engine has become the second largest Internet applications,which spawned a new bidding business revenue model.The first at home and abroad on PPC and ecological ethics research status this paper reviewed,then the PPC development status,concept,development,nature,characteristics and other aspects of the narrative,and then extracted from the ethical problems of PPC case analysis and questionnaire survey,analysis of corporate influence in the bidding activities in the absence of ethics from the network information ecosystem and environment factors,reasons and reflection PPC ethics.Finally,from the point of view of the main body of the network ecosystem,this paper discusses the solution of the ethical problems of the search engine rankings.From the perspective of ecological ethics,the long-term,overall consideration,to build a healthy competitive ranking ethics.The main idea of this paper is that the Internet society,as an extension of human society,should also be introduced into the management of law and morality.The Internet as an ecosystem,there are many ethical problems,so the introduction of ecological ethics to solve.