Festival Doodle Design Study Of Search Engine Logo

The graphics symbol in Chinese traditional Spring Festival has wide range of subjects, abundant content and various forms. It is not only a kind of carrier and the feelings of the Chinese national hopes but also the most expressive graphical symbol systerm of Chinese folk customs culture, which has unique characteristic of artistic symbol. This paper carried on the application study of graphic symbol of Chinese traditional Spring Festival in the festival doodle design of search engine Logo in the case of Google Doodle to promote Chinese cultural soft power and the value of network brand. This article also focused on applying the excellent Chinese traditional festival culture to the search engine logo design in order to design Spring Festival symbols with Chinese characteristics, which is worthy of in-depth studying and exploring.The paper started from the Chinese traditional Spring Festival graphic symbol and discussed that the mixture of many sorts of auspicious animals in Spring Festival is not just simple addition but the fusion based on in-depth understanding of the Chinese traditional Spring Festival culture. Author emphasized main feature and application value of auspicious animals in Spring Festival, discussing basic theory, user research and theme choice reason to deeply unlock distinctive design principles, language, elements and methods. Paper focused on studying Google Doodle of auspicious animal graphic symbol in Chinese traditional Spring Festival. By analyzing the status quo, feature, design idea and the brand image of Google Doodle, the paper concluded inheritance means and innovation reflection of auspicious animals in Spring Festival during design progress Finally, the article carried on design exploration of Google Doodle of auspicious animals in Chinese Spring Festival through the project from five dimensions involved graphics, meaning, composition, color and form.The paper hopes to provide a new study thought for researcher engaged in studying traditional culture and art and design, helping people explore the feature, form and changing trend in festival doodle design of search engine logo in order to carry forward the essence of Chinese traditional Spring Festival graphical symbols.