The Study On Development And Innovation Of Crowdfunding Documentary

Crowdfunding documentary is a new kind of documentary mode based on internet finance.This study mainly straighten up the crowdfunding documentary systematically,to find the unique breakthrough and innovative point compared with the traditional documentary.In this paper,a large number of domestic and foreign existing cases and data about crowdfunding documentaries had been analyses.First of all,theoretically,in the capital level on the social network theory and social capital theory,to outline the structural dimensions of the capital flow in the crowdfunding documentary,found that it is a community constructed by week ties network with the boundary based on documentary topic.Then study the community's main body being the active role of capital accumulative from the perspective of the internet altruistic behavior.At the production level,to reveal the mass aggregation and the principle of equality and fairness in crowdsourcing,the origin of crowdfunding,and further discuss the significance of democratic innovation on image production.At the image level,combing through the collaborative direction of modern documentary development,Crowdfunding documentary is some kind of group indirect narration.Constructing the Crowdfunding process mode,it's a system with Crowdfunder/director,Crowdfunding platform,investor/consumer/audience and social media connecting by material flow(money and tangible rewards)and information flow.About the difference between the abroad Crowdfunding documentary platform and the domestic ones,found that the former can be a "incubator" and the latter "bulletin board”.However,the subject relation in Crowdfunding documentary is also reconstructing: the enhance of participate of image consciousness bringing empowerment.The professionals who provide creation sustaining and the internet public who offer financial supporting will make the equal cooperation of image with the consciousness of community identity."to realizing the dream" is the name of Crowdfunding documentary through physical and psychological returns to fullfill equivalent.Compared with the traditional documentary,Crowdfunding breaking the financing difficult situation in investments popularization and financing platform channelized,that in the creation of more freedom,bringing diversification of the topic and expression.It also functioned well in experiment and civilian art.Crowdfunding documentary also make a big breakthrough in distribution,such as independent screening,camera line and internet distribution.In terms of communication,Crowdfunding documentary has its inner channel of Networked Citizens Communication,clearly confirmed the value of disseminator of audience and also making the communication effect prediction more possible.However,Crowdfunding documentary expand the commercial space in brand marketing,pre-sale and cultural derivatives,which can enhance documentary commercialization.On the other hand,public journalism and cultural document which can callback the collective memory bring documentary democratization.Finally,through the theoretical summary and case analysis in the rational planning,perceptual driven,the bass of mass,instant feedback,creative reward to pack the five aspects of the integration of outstanding documentary optimization strategy.