A Report On Interpreting Product Launch Event Of X50Air:Le4K Ultra High Definition TV

With the further extension of economic globalization,more and more Chinese enterprises are taking part in the fierce international competition.Effective publicity helps the enterprises to explore the international market and attracts investment.Under the background of rapid development of information technology,in order to break the communicative obstacles between people of different languages,and to promote fast spreading of product information,enterprises take product launch interpretation as an effective way of external publicity.As a kind of business interpretation,product launching interpretation has its own characteristics and requirements.The interpreting quality of product launching has a lot to do with the image building,information transmission of enterprises as well as the effect of external publicity.Therefore,carrying out a research about the language property of product launch event and seeking corresponding workable strategies for interpreting bear much importance.The features of being concise,informative and infective attributes the linguistic characters of vocative text and informative text to the language of a product launch event.With an eye to fully presenting the text functions,the interpreter takes communicative translation as a main strategy and semantic translation an auxiliary one.A combination of the two strategies will contribute much to achieving the goal.So,with the help of exact examples,the interpreter elaborates on the strategies for interpretation at the lexical,syntactic and discourse cohesion levels.Thus,an equivalent performance of the communicative and informative functions possessed by the text can be guaranteed.Within the framework of text typology,this report mainly makes an analysis about the Chinese-English interpreting centering on the launch event of X50 Air,an ultra-high definition TV of Letv family.The main contents are composed of four chapters.The first chapter is a brief introduction to task source,studying significance,simulated audience and desired goals are also involved.The second chapter takes an overview over the whole interpreting process,including pre-interpreting preparation,interpreting process,and evaluation of interpreting quality.Chapter three first analyzes features and types of the text,and then based on text typology,interpretation strategies of product launch event are put forward,which takes communicative translation as main method and semantic translation as a supplement.In the fourth chapter,the interpreter shares her experience and ideas about the interpreting activity.Besides,a general summary about the process and contents of the product launch interpretingis attached here.The interpreter hopes this report can provide some reference and help to improve the interpreting quality of product launch event.