Research On The Functions Of The Government In Public Cultural Services

Shanghai EXPO as an international non-business exhibition activity held by government,it not only has the general features of government activities,but also has the special feature of non-government activities.Because of its welfare and public cultural features,it's an exhibition to public culture facilities,also has a great active innovative power for the increase of Shanghai public culture amount.Otherwise,the Shanghai EXPO also provides a new opportunity for improving the level of public culture.Viewing from the perspective of EXPO's public culture service requirement,EXPO is a public service to participants offered by government.The management of EXPO essentially is a specific public service management for society.The specific public cultural service of EXPO includes international,wide-range and professional features,which is not suitable to government's traditional concept of public service.Thus,it provides new identical elements into the traditional public culture concept,public culture mode and public culture management,which urges government cultivates matched concept of public culture service.At the same time,Shanghai EXPO concentrates on people who gave the government power,with a guidance of people's essential benefits and the aim of guaranteeing people's fundamental benefits to hold the Shanghai EXPO.From the objective view,the success of Shanghai EXPO,also improve the level of public cultural service and show the outbreak of the latest Chinese contemporary public cultural service concept.As the experiencer and participant of EXPO,cultural performance has already become an effective extension of exhibition.It is also the effective carrier of exhibitors from all over the world to better communication.This is what Shanghai EXPO left to the history of EXPO in the world which regarded as a fabulous show different from the traditional EXPOs.As for group of people,cultural identities mean the sense of belonging to different cultures and traditions and form the base of nations and social structures.At the background of globalization,from China joined WTO to various cultures from different countries with various values appears to the public,Chinese government also facing the challenge of changing the traditional cultural ministration mode.How to eliminate people's cultural anxiety under the strike of globalization? How to preserve the culture and help people to gain the sense of belonging and stability? Changing the public cultural management to public cultural service is the necessary choice for government.Because the traditional management was like an order,it was omnidirectional and rigid.However,providing public cultural service is guided by people's culture needs and execute from people's multilevel cultural needs.It builds the bridge from people‘s cultural recognition to political recognition to promote the prosperity of socialism cultural facilities.The final goal of strengthen reforming cultural system is to satisfy people's spiritual and cultural needs.The government's leading position is the essential part which not only is the requirement of building socialist core values but also the function that government should accomplish.The government's innovative management from EXPO also confirmed that the essence of Shanghai's future city development is not on the technical level,but changing the urgent focus to improve public cultural service.We should regard the value of public ministration as the primary task for government innovative ministration.In the exploration of public cultural service,Shanghai is the leader in China.From the reform and opening-up policy 30 years ago,we accumulate enough experience through reforming,transforming and acceleration.The real exploration for government's public cultural service practice was in 2010 Shanghai EXPO.This essay is based on the performance from 2010 Shanghai EXPO,comparing the governmental public cultural service from before and after,summarizes and analyzes the public cultural service innovative practice in Shanghai EXPO,providing a reference experience for guiding the government how to execute the public cultural service function.