Research On The Phenomenon And Development Of "Crowdfunding" In Domestic Movies In The Context Of Internet

Internet technology revolution to promote new technology gradually penetrate the film industry,optimizing the traditional film industry structure,changed the "producer-distribution-show" as the center of the film industry chain,to gradually show the phenomenon of industrial integration.In 2011,the Internet "Crowdfunding" appeared in China,"Crowdfunding" is the project side in the Internet platform for the launch of the project,aimed to obtain a fundraiser greater than or equal to the target amount within the prescribed time frame,the project completed According to the previous "Crowdfunding" project reporting requirements to give investors related to the return.As a kind of efficient financing way,"Crowdfunding" have had a great influence on the film industry,created opportunities for film creation,weakened the problem of high cost of market competition,and gave the new way of film transmission.The media environment created by the Internet to promote the aesthetic of consumers,hobbies change,consumer tend to choose the main novel,personalized consumption,and gradually extend the consumption space to the virtual network world.Internet movies "Crowdfunding" to provide consumers with a new way of consumption,making consumers through the Internet "Crowdfunding" to achieve the film's investors,consumers,communicators and other multiple identity,closer to the distance between the consumer and the film.In addition,the "Crowdfunding" to the theme of the film,actors,posters and other forms of access to the market,the actual consumer "Crowdfunding" as the basis for the film to achieve the first time the market exposure,"Crowdfunding" covers the cost of film production,Market research,film publicity and film elements of the re-creation of multiple roles combined."Crowdfunding" to change the film production,dissemination of the concept,to strengthen the film and the consumer,the market,the media relevance,making the spread of the film more efficient and accurate.The article is divided into five chapters to analyze,The first chapter mainly on the overall research background,methods,ideas and other interpretations,focusing on the analysis of the domestic and foreign research areas and deficiencies;The second chapter analyzes the origin,concept and present situation of "Crowdfunding",including the origin of "Crowdfunding" at home and abroad,the background of the domestic "Crowdfunding" phenomenon and the analysis the current situation of "Crowdfunding";The third chapter research on the current situation of the domestic film "Crowdfunding" is studied.For the film,the cinema and the online film have different emphasis on the use of "Crowdfunding".The former mostly belong to the excellent production team,Capital reserves,the use of "Crowdfunding" is committed to disseminate the advantages.The latter is mainly used for the production of film production.For consumers,the focus of the study of their "Crowdfunding" to participate in the dissemination of identity,the benefits of investment income;The fourth chapter analyzes the problems highlighted in the phenomenon of "Crowdfunding",Including the spread of false information led to the investment side,the platform,the project side to bear the "Crowdfunding" risk and related legal crisis,And from the dissemination of content,media,legal sound three aspects of response to the policy;The fifth chapter focuses on the significance of "Crowdfunding" to the development of domestic film,on the one hand,Based on the Internet "Crowdfunding" occupied by the financing function,changed the traditional production and dissemination of ideas and methods;on the other hand,the functions of "Crowdfunding" to promote the film propaganda propaganda level more effective and accurate,concentrated embodied as: Raising consumer groups,raising channels,market data.