Shenzhen Window Of The World

This paper mainly sorts out and analyses the success development and evolution paths of Shenzhen Window of the World as the renowned Chinese cultural theme park from the perspective of tourism performing art,combined with the theory of tourism destination life-cycle,tourism destination branding and positioning,Festival Tourism and event marketing,tourism product development,marketing and other related theories and methods.This paper indicates that the development of tourism performing industry experienced four periods:the initial exploration period,the breakthrough across period,the overall upgrading period,the innovation and development period.And,tourism performing is a specific form of tourism products,and is also integrated with the tourism product development.It played a crucial supporting role of the theme park sustainable development.The tourism products of Shenzhen Window of the World have realized the extension of "Landscape Appreciation--performance appreciation--project participation--leisure and entertainment".Based on the above,somesuggestions and performance of Tourism Performing Arts Development and operation are put forward and evaluated.And foreign tourism performing arts practice were compared with the international experience,and it pointed out the future development trends and challenges of China's Tourism Performing Arts Industry.