The Consumed Chinese Traditional Culture

China economy system reform and external open in 1978 accelerated the step of consumption process in China, and made more and more society consumption characters come up in China society. The advertising is the most powerful consumption catalyzer, it contacts closely with consumption, and makes the consumption promotion and rationalization. And development of advertising also lives on consumption. Because of commodity traits, real estate advertising becomes a category which has highest investigation, influence, and focuses most attention on the social culture status.Recent years, more and more Chinese traditional culture is applied to the innovation of real estate advertising. the symbols with most traditional features are widely used and traditional culture is abstracted to consumption signs. This situation has positive effect on propagandizing traditional culture but negative effects on flatting and simplifying traditional culture seriously. But it will be improved after the maturity of real estate advertising and people. What we hope to find from this is a direction of protesting and passing traditional culture with the environment of consumption society and it is an experimental and exploring process.