Analysis On The Brand Planning Scheme Of "Tianli Countryside"

Vegetables,the market is one of the few without integration in our country industry life under the environment of competition pressure of environmental pollution,mainly concentrated in the sub health crowd of young consumer groups,represented by workers they are increasingly pay attention to healthy diet,most of them choose the food Green organic food for all conducive to healthy food.This article through to the field country vegetables,brand research as well as the overall visual visualization design,through the text color graphics and so on a series of visual language symbols,in enterprise's main selling point in the product brand and products with competitive advantage,at the same time,it will be the main characteristics of the brand into consumer consumption idea,in the end,make consumers to purchase products produce trust.Article mainly through four parts,the first part is mainly to the domestic agricultural products market investigation and analysis,understand the industry characteristics and market situation The second part is about the field country brand visual image design,brand specification systematically The third part is the application of the field country brand series of products packaging and marketing of creative design.