The Application Of Illustration Design In The Packaging Of The Cosmeceutical Brand Mayinglong Pretale

The market of female cosmeceuticals consumption is growing rapidly in recent years.With times changing,the modern women are not satisfied with materials anymore but pay more attention to spiritual pursuits and “beauty”.The various cosmeceuticals have been necessary for life of modern women.However,when choosing cosmetics,most women consumers prefer to international brands' products.And they seldom consider buying cosmetics and cosmeceuticals made in China.In fact,the concept of “cosmeceuticals” had been recorded in the Classic of Mountains and Rivers written in the Warring States Period.Cosmeceuticals is skin care product combining cosmetics and medicine and there is no doubt on its functions and values.Therefore,the reasons why cosmeceuticals made in China has little reputation and its sale is slow are worth being discussed.This paper discusses and does a research on the market environment,consumption group and relevant cases of cosmeceuticals products,reshapes the packing design of cosmeceuticals products and summarizes the packing illustration design principles with national and international characteristics as well as beautiful and applied characteristics combining inheriting and innovating.This adopts the case of design of Tonghua produced by Mayinglong,one of Chinese cosmeceuticals brand,attaches great importance to the analysis of current problems of this brand and uses the design principles summarized before in this product's packing.The brand culture and product's function have been read to convey the brand's core value to consumers through illustrations so that modern consumers can get consumption and taste demand met easily.This paper finally proposes the practical transform plan for the better development of cosmeceuticals' brands made in China.