The Packaging Design Of Special Product Brand Of "Three Treasures And One Must" In Xiangxi

In the process of promoting the construction of a new socialist countryside,the construction of beautiful villages is particularly important.It combines the “three treasures and one must” products of Xiangxi with local industries and crafts to accelerate the transformation from “products” to “commodities”.It is conducive to expanding the development advantages of the "three treasures and one must" products in Xiangxi and laying the foundation for the development of its industry.Zhangjiajie in western Hunan has rich natural resources and unique human resources.From the design point of view,its high-quality original ecological product packaging should also assume the responsibility of developing regional characteristics,spreading regional culture,expanding brand influence and promoting local sales,highlighting local nature.With human advantages.Therefore,this topic is to increase the added value of packaging brand culture;to shape regional brands and enhance brand competitiveness;the establishment of packaging brands is conducive to the sales and promotion of specialty products,and promote the local economic development for design purposes.First of all,this paper analyzes the current status of “three treasures and one must” brand packaging in Xiangxi,and finds that there is a lack of clear brand image,packaging material and structure,serious packaginghomogeneity,etc.,and expounds the merits of domestic and international regional brand packaging.Learn from each other's strengths and optimize the design of this topic.Secondly,conduct on-the-spot investigation on the special products of the Zhangjiajie area in western Hunan,and select the most representative specialty products-"Three Treasures And One Must"(Gegen powder,raspberry tea,rock ear,Eucommia tea),fully consider the characteristics of the four products,"adapt to local conditions " Design packaging,reflecting product features.Finally,the Xilan Kapu pattern is refined and used in brand packaging design,which not only meets the modern aesthetic needs,but also extends the basic functions of packaging,increases the cultural value,promotes the spread and development of Tujia non-legacy culture,and arouses people.For the protection awareness of regional culture,the Xilan Kapu element provides theoretical basis and practical guidance in the application of other design forms.