The Artistic Dissemination Of Chinese Traditional Festival Culture

With the rapid development of economic globalization,cultural soft power is an important weight for a country to compete on the international stage,and the festival culture of a nation is the basis of its national culture,reflecting the spirit of the nation.It is an important embodiment of national spirit.With the development of the times,our country began to put the dissemination of festival culture on the agenda.With the development of theory and practice,The communication of festival culture is no longer satisfied with the single form of traditional communication,but more inclined to artistic communication.In recent years,artistic means have been widely used in the spread of festival culture,and the theoretical research on art and communication has been gradually enriched.Scholars have come up with different interpretations from their respective angles,but have not formed a clear research system.In order to better construct the research system of this paper,this paper tries to sort out the concepts of "art communication","festival culture","artistic communication" and so on,and tries to discuss the content and form of artistic communication in the process of festival culture communication.Methods and so on,in order to be helpful to the dissemination of festival culture.This paper takes the traditional festival culture as the main research object.On the basis of combing and summing up the traditional festival,this paper probes into the trend,method and effective path of artistic communication in the process of festival culture communication.It tries to grasp the unique function of artistic communication in the process of festival culture communication,and through the summary and in-depth discussion of artistic techniques in the process of festival culture communication,in order to create the image of characteristic country,Strengthen the country's cultural soft power and core competitiveness.