Take?Three Public Service Advertisements?as An Example To Discuss The Impact Of The Development Of New Media On Public Service Advertisements

With the popularity of the network and the development of the digital technology,The advent of new media has made great changes in the society.It not only brings to the profound changes for the artistic creation of public service ads,but also brought huge changes for the spread of public service ads.From the perspective of audience analysis,A variety of new media types not only widen the transmission channel of public service ads,but also strengthen the integrity of public service ads communication effect.Meanwhile,New media of the public service ads combined with computer technology make the integrity of public advertising is more flexible in terms of creative ideas and production.It can create many effects that software can't achieve and complete before,Meanwhile,It greatly reduce the cost of advertising and publishing.This topic with the development of new media to the public service ads as the main research object.Combined with three public service ads that the author designed,we have multi-faceted and multi-angle analysis for the public service ads under the new media environment integrity.In recent years,the first in the film are widely used in various fields with CG technology,From the angles of stop-motion animation advertising comb and explore the combination of advertising and new media advantage and the development of new media on integrity,public welfare advertising communication effect.