Research On Designing Mobile Media Public Service Advertising Based On The Grotesque Style

The continuous development of science and technology promotes the popularization of intelligent mobile phones,the application of mobile media brings a variety of mobile media advertising for people while fitting into people's lives,good mobile media advertising can achieve ideal communication efficiency,and the mobile media advertising competition becomes fiercer.On the one hand,designers are constantly looking for mobile media advertising creative forms,hope to impress users deeply,change and convince the concepts of users and bring advertising differentiated experience for users by means of creative modes.On the other hand,the development of new technology also brings endless possibilities for mobile media advertising.However,the public service advertising does not keep pace with the tide of mobile media advertising,and many problems exist,such as the insufficient theory research in mobile media public service advertising,the single expression form in the background of big data,the visual aesthetic needs that are unable to be met,unsatisfactory performances of the application and interaction of mobile media technologies in the mobile media public service advertising.Grotesque public service ads can use unique vivid colors and bizarre expression modes to break the normal procedure of mobile media public service advertising by relying on the modern people's aesthetic demand on grotesque style,give users unique visual experience and promote them to think,so as to improve the public awareness of the users.This paper takes grotesque mobile media advertising as the key,the existing theories and practices as the base,deeply studies the creative design methods of grotesque styles in public service advertising and mobile media,expects to fill in the research gap in mobile media public service and extends the design thoughts and methods of public service advertising.This paper studies from the theories of mobile media public service advertising and grotesque style design theories in mobile media,analyzes the relationship between the both,sums up the design principles,provides the theoretical foundation for the grotesque mobile media advertising,and does the detailed design and practical support analysis by taking the mobile media packaging box collection advertising.First of all,this paper summarizes the current situation and shortcomings of mobile media public service advertising through case studies and investigation,then elaborates the grotesque style design in modern mobile media,studies the expression methods of the style in mobile media advertising,user preference research,mobile media public service advertising creative ideas method of the grotesque style,sums up the key design pints and principles and concludes the desired mobile media public service advertising with the style.First of all,it is to improve the innovation and corresponding service processes according to the launched mobile media application and concept of public service advertising,get the most suitable public advertising service process,make clear the creation design methods and expression methods of the style,conclude the required narratives required by the grotesque mobile media public service advertising,and find the combination of horror and comic elements.On the basis of this system theory,this paper seeks the solution from the problem of environmental pollution,analyses the current situation and positioning of mobile media where the mobile media advertisements are put on,carries on the innovation design of the mobile media application service procedure,makes mobile media advertising have a more appropriate application and finally complete a design plan of grotesque mobile media advertising.