The Application Of Regional Cultural Elements In Yangzhou City Logo Design

With the rapid development of China's city,the rapid expansion of city scale and inter city competition is becoming increasingly fierce.The symbol of the city in the city has become a necessary condition for the competition between the people's attention.Local governments have a city logo design,or the optimization and innovation of the original logo design,presentation area and diversification the trend,and cultural elements are important factors supporting this trend is a distinctive regional characteristics.Yangzhou as a historical and cultural city and famous tourist city,city logo design is more important.The design and promotion of the symbol of the city,for the sustainable development of the city,improve the core competitiveness of the city plays a very important role,this paper describes the regional cultural elements and the city logo design on the basis of the survey of the status of Yangzhou city logo the analysis,summed up the original Yangzhou city logo has not been popularized reasons,and attempts to Yangzhou city and the development characteristics of the analysis,the construction of international cultural tourism city,with the humanities,ecological,exquisite,happiness is the image of the city of Yangzhou.By analyzing the main features of the positioning and selection of a series of regional the cultural elements,and ultimately determine the use of the five,the ancient canal as a representative of the image of the city of Yangzhou,and as a creative element applied to the symbol of the city.Make reference or suggestion design,and provide some ideas and reference for the design of many city signs.The design proposal of the Yangzhou city logo has done is to regional cultural elements as a starting point to the important application of city logo design,after full argument,inference results,summed up in order to design a local regional culture with the symbol of the city,is the key to regional cultural elements screening,induction and refining,creative performance,fully excavate the unique and profound cultural connotation of the city spirit and temperament.It has some reference value to related research topic,is worthy of in-depth study and practice of the subject.