Research About Image Logo Design Of Domestic Small And Medium-sized City

The number of small and medium-sized city in China’s big, population is large, the next20years is the development of golden period. City and town has become a national developmentstrategy of our country at the present stage, investment, small and medium-sized city marketpotential is enormous, but very little city brand effect. The city logo is an important part of citybrand image strategy, do well the small and medium-sized city to enhance brand image, canbring great benefit, this has the practical significance to the development of small andmedium-sized city.The city logo has emerged in some big city of China, the city image of the logo designfashion, a few small and medium-sized city also launched the city image of the logo, small andmedium-sized city there will be an increasing number of design their own image of the logo,which will also be new areas of research in the domestic design industry.City small and medium-sized city logo is of positive significance to the concept ofinnovation city; contribute to the city culture construction; help to improve city brand value. Theprocess requirements of the city culture construction of city, city image and city cultureconstruction is of rich content. The city logo can achieve the promotion of city function,contribute to economic development. Foreign exchange is a public occasions, a good city imagelogo will be many color to the city.At present, many small and medium-sized city image positioning has many problems, howto accurately locate their own image of the logo, city brand marketing is effective, worthy ofevery small and medium-sized city.